9.9 Sale-A-Bration with a series of attractive deal and novel shopping experiences occur from September 6th to September 10th. Many exciting marketing actvities: TikTok Shop City Bus, OOH, exclusive voucher hot, game fortune hunting, top creator livestream...
My footprint:
- Configured in-app visibilities, campaign page building, A/B testing (personalized banner,...)
- Package execution: work with 5 KA clients: local (Deman, Que Viet...) and cross border (Skintific, Kimuse, Focallure)
- Collaborated and coordinated across internal stakeholders (GBS, TTS AM, design team...) and external stakeholders (brand team) to monitor and ensure package target delivery
-Managed brand assets operation end to end (material collection, design briefs, and asset configuration)
-Conducted reports and presented package performance to clients.
Campaign Highlight:
Brand package top
2. Campaign microsite
