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9.9 Sale-A-Bration


9.9 Sale-A-Bration with a series of attractive deal and novel shopping experiences occur from September 6th to September 10th. Many exciting marketing actvities: TikTok Shop City Bus, OOH, exclusive voucher hot, game fortune hunting, top creator livestream...



My footprint:

- Configured in-app visibilities, campaign page building, A/B testing (personalized banner,...)

- Package execution: work with 5 KA clients: local (Deman, Que Viet...) and cross border (Skintific, Kimuse, Focallure)

- Collaborated and coordinated across internal stakeholders (GBS, TTS AM, design team...) and external stakeholders (brand team) to monitor and ensure package target delivery

-Managed brand assets operation end to end (material collection, design briefs, and asset configuration)

-Conducted reports and presented package performance to clients.


Campaign Highlight:

  1. Brand package top

2. Campaign microsite



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